Now with the logo and wordmark created, it was time to move onto the brand guidelines. This is so important as this has to stay consistent throughout, and the colours and type that will be used here will be used in the UI.
Choosing the colours was probably the most important part of the brand, as it will also be all over the app UI, so choosing colours wisely was important here. The primary brand colour is red, with white and black being secondary colours. I then 3 tertiary colours that will be used for specific purposes throughout the app.
Next up for the brand guidelines was choosing the typefaces that I would use throughout. I already have chosen the typeface for the wordmark which is Chantal, but since it is handwriting I won’t be able to use it for the UI itself and will be reserved only for the logo. This is because it isn’t easy to read it when there is too much of it, so it wouldn’t work for small body text that is trying to communicate quickly. I looked on Adobe Fonts and also Google fonts to find a typeface that is suitable for my app. Doing some research and browsing I came across San Francisco, the font that Apple have developed for their products. I personally am very fond of this typeface and it is perfect at what it does, which is being readable, friendly, and consistent. This font will be great for body text. For headings and sub-headings I wanted to mix it up and use Playfair Display, a serif font I got off Google Fonts.
