Thinking now about the branding of my product, it is important that the brand represents the product and conveys the message properly. Since my product was in security, I wanted to use a name that shows this. Also something to think about was the typeface and colour, so choosing them with the product in mind was important here.
The first thing I done was wrote down all of the different words that I could think of that related to security. From there I would look up synonyms for these words, so that I could get as many down as possible. After I done that I knew that I wanted to use the word ‘Home’ in the name, so that it wasn’t too vague. Because of this I started matching this with other words. In the end I went with ‘HomeGuard’, as I think this name conveys the message of the product, and gives a sense of security and authority.