As part of one of this weeks tasks, I had to choose a brand to create a design system/brand guidelines for them. The brand that I chose was Costa Coffee, as they are a brand that I use quite a lot and couldn’t find an official extensive design system for them. I then had to do some research on the company, finding out about their design choices. I enjoyed doing this task and thought that I done quite a good job at describing and explaining all the different aspects of their design system.

Title Page.png

Core Values.png

Tone of Voice.png

Wordmark.png

Logomark.png

Typography.png

Colour.png

Layout.png

Photography.png

https://www.figma.com/proto/hjCcpHcMYVt9535FSUGNKR/Costa-Brand-Guidelines?page-id=0%3A1&type=design&node-id=1-2&viewport=134%2C160%2C0.12&t=HxYTyXowM9OI7xDy-1&scaling=contain&mode=design