In class today we looked in depth into colour and how understanding the basics of it can be very beneficial. Colour can highlight specific information, and can draw attention or invoke different emotions or try to send a message to the viewer.
Different colours can mean different things, such as red meaning ‘stop’ or ‘bad’, and green meaning ‘go’ or ‘good’.
Monochrome is just different shades of black and white, or only different shades of the one colour.
Analogous colours are colours that are in the same spectrum, but are slightly different, for example a dark blue and purple.
Complimentary colours are colours that compliment each other as they look aesthetic when they are together.
We went onto Figma and created different frames using monochrome colours, analogue colours, and complimentary colours. We used color.adobe.com to find our different colours
We then looked at the different types of colour blindness, and it shocked me at how many people have it, and how different they see the world. We used the website toptal.com/designers/colorfilter/ to experiment with the different types of colour blindness. Here is what YouTube looks like for people with Tritanopia and Deuteranopia.
Tritanopia
Deuteranopia
This helped me realise that as a designer I should also be considering this so that my designs can been seen clearly by everyone, and this is something that I never really accounted for before learning about different colour blindnesses.
Colour psychology is very important especially to marketers. Red is seen as intense and stimulant, blue is seen as calming and tranquility, black is related to death and mourning. Colours can also mean something to people in different cultures, for example, in China the colour red means good luck or prosperity. Colours also represent genders, with blue representing male and pink representing female. In the 1920s, pink was actually seen as a boy colour, but by the 1940s it was swapped with blue and pink was for girls.
We went onto colourcontrast.cc and tried different colour variations to see if they worked well or not, and also different typefaces to see if they were readable or not.